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“R&D is the purposeful and systematic use of scientific knowledge to improve one’s knowledge even though some of its manifestations do not meet with universal approval.” (Twiss, 1992). Researchers must remain objective. Not all management questions are researchable and not all research questions are answerable. R&D is intended towards addressing an challenge, weakness or as a continuous improvement of a product or services, or as a mean of introducing a new product or service. This course details out the horizon of Research and Development (R&D)